The Emotional State of the Canyon & Trends

Our map is in process...New developments have occurred since our original intentions for our research. After visiting the canyon several times, observing the social interactions between the visitors there, and even getting involved in some of the actual controversy happening, I've found myself more and more interested in the emotions invested in this place. An interesting observation is that we've discovered more and more about the canyon and the people there as we hiked higher up the hills. We've now thought about overlaying quotes over an elevation map to show what is being said and where, to show that the content of the conversation shifts. Today we made map fold prototypes, and considered making a circle map as Glen Canyon has been said to be a "microcosm of social issues", its own little world of problems that represents larger controversies that exist in other parts of the world. I imagined the map to represent the psyche of the canyon, and how humans' actions and words can place an environment in a certain emotional state. When we were conducting interviews, people on the lower trails were mostly dogwalkers who did not know much about the history of the creek, but were pro-restoration. As we hiked up the creek, we met other people who were passionate about the wildlife in the area, and disagreed with humans interfering with the plant growth (ie. restoration). A distinct line between these two positions began to form, and we even witnessed the opposition when a mother coyote ran after an unleashed dog who was barking at a coyote pup. Not all of the dogwalkers in the canyon are against the coyotes, but a strong group of them has made their voices heard. The digital version will still replicate the emotion spots on the physical map, but will contain videos/sound of the quote when the coordinate is clicked on.

Our biggest issue now in creating this "emotion/experience map" is finding trends in our interview research in order to classify the quotes. There needs to be some way that these classifications can be rated on a scale.
Some ideas:
dogwalkers vs. non-dogwalkers
high awareness of the creek vs. low awareness (knowledgeable)
friendly vs. non-friendly
small talk vs. meaningful content
willingness/open to engaging in conversation vs. reluctance/must be constantly engaged by interviewer
emotional/passionate/aggressive vs. unemotional/apathetic/passive
short conversation vs. long conversation
local vs. non-local
young vs. old
male vs. female